Digital Marketing Manager
Qualities Needed
#BelongWithUs
The Underfloor Heating Store is seeking an ambitious and analytical Digital Marketing Manager to significantly expand our customer base and maximise ROI through performance channels. If you are a results-obsessed strategist with expertise in paid media, we want to hear from you!
The Role:
As the Digital Marketing Manager you will be a commercially minded and data-driven Performance Marketing Manager to join our digital team. You will be responsible for the full lifecycle of our paid campaigns, from strategic planning and budget allocation to meticulous execution and performance analysis, ensuring every pound spent delivers maximum impact.
You’ll have the freedom and responsibility to shape strategy, test new approaches, and work closely with our eCommerce, CRM, and content teams to ensure paid activity contributes directly to revenue growth.
This is a hands-on performance marketing role is ideal for someone who thrives in a fast-paced environment, knows how to get results from paid media, and wants to play a key role in the digital growth of a leading eCommerce brand.
Key Responsibilities
- Plan, execute, and optimise paid advertising campaigns across Google Ads, Meta, YouTube, and other platforms
- Own performance for paid search, shopping, remarketing, paid social, display and affiliate campaigns
- Manage monthly budgets, ensuring campaigns are delivered efficiently and profitably
- Continuously improve CTR, CPA, ROAS, and conversion rates through data-led testing and iteration
- Collaborate with internal teams (SEO, CRM, Content, Web Dev) to align messaging and landing pages
- Build and refine audience targeting strategies, including custom segments and lookalikes
- Monitor platform performance, competitor activity, and market trends to inform strategy
- Report on campaign results, providing actionable insight to key stakeholders and the wider business
You:
We are looking for a candidate who possesses extensive, hands-on experience managing substantial Google Ads budgets, coupled with a demonstrable track record of achieving growth targets. You must bring expert knowledge of various PPC methodologies, campaign types. You'll have a proven ability to successfully launch, manage, and scale a profitable Affiliate Marketing programme.
Successful candidates often come from roles such as: PPC Specialist, Digital Marketing Executive (Performance Focus), Affiliate Marketing Coordinator, Paid Search Analyst, or E-commerce Marketing Executive. If your previous roles involved significant, hands-on execution and optimisation within paid channels (especially Google Ads) and managing an affiliate programme, this opportunity is perfectly aligned with your expertise.
Us:
The Underfloor Heating Store is a market-leading online retailer of electric and water underfloor heating systems and associated products direct to consumers. Our huge range of underfloor heating products means there’s something for every project and every budget. As part of the Highbourne Group which proudly consists of City Plumbing, PTS, DHS, NSS, The Underfloor Heating Store, Plumbnation and Plumbworld, we’re proud of our reputation for selling quality products to both trade and retail customers and we’re super excited about our future! We put our colleagues at the heart of all we do, giving them all the tools they need to be successful, happy and feel rewarded in their career with us.
Benefits Package and Cultural Envionment:
- Bonus
- Discounts, savings and cash back at numerous retailers
- Life assurance
- Extended family policy including maternity, paternity, additional annual leave and more
- Mental Health First Aiders and Employee Assistance Programme, we look out for each other
- Complete induction and a company that lets you grow and encourages development
- Financial education and loans
- Flexible working options
- A business striving to create an environment of inclusion so everyone can be their true self
- And more!
#BelongWithUs
We’re passionate about creating an inclusive workplace that celebrates and values diversity. Bring your whole self to work regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We don’t want you to ‘fit’ our culture, we want you to enrich it.
We are committed to best practices in recruitment and undertake Basic Criminal Record Disclosures for candidates that are offered employment within our branches that undertake deliveries for British Gas. This check will only be undertaken after the acceptance of an offer of employment.