Digital Marketing Executive (PPC Specialist)
Qualities Needed
#BelongWithUs
The Underfloor Heating Store is seeking an ambitious and analytical Digital Marketing Executive to join our team. We are looking for a dedicated PPC Specialist to take ownership of our paid channels, focusing on expanding our customer base and maximising ROI. If you are a results-obsessed individual who lives and breathes paid search and performance data, we want to hear from you!
The Role:
As our Digital Marketing Executive, you will be the go-to expert for all things paid media. This is a hands-on role where you will be responsible for the full lifecycle of our PPC campaigns—from initial keyword research and campaign builds to daily bid management and performance analysis.
Key Responsibilities
- Campaign Creation & Management. Build, launch, and manage high-performing paid advertising campaigns across Google Ads (Search & Shopping), Meta, and YouTube.
- Continuously improve CTR, CPA, and ROAS through meticulous keyword refinement, A/B testing ad copy, and landing page optimisation.
- Using data analysis to monitor performance daily to identify trends, troubleshoot dips in conversion, and capitalize on growth opportunities.
- Collaboration with the web development and content teams to ensure landing pages are optimised for conversion and quality score.
- Reporting and delivering clear, actionable insights on campaign performance to stakeholders, explaining the "why" behind the numbers.
- Stay ahead of platform updates and monitor competitor activity to gain market awareness and maintain our market-leading position.
You:
We are looking for a candidate who has proven experience in creating and scaling PPC campaigns from scratch. You must be comfortable navigating complex Google Ads accounts and have a track record of meeting (and exceeding) performance targets.
You’ll have a great technical proficiency and understanding of PPC methodologies, including shopping feed management and remarketing.
You likely currently hold a title such as PPC Specialist, Paid Search Analyst, Performance Marketing Executive, or Digital Marketing Assistant with a heavy focus on paid media.
Us:
The Underfloor Heating Store is a market-leading online retailer of electric and water underfloor heating systems and associated products direct to consumers. Our huge range of underfloor heating products means there’s something for every project and every budget. As part of the Highbourne Group which proudly consists of City Plumbing, PTS, DHS, NSS, The Underfloor Heating Store, Plumbnation and Plumbworld, we’re proud of our reputation for selling quality products to both trade and retail customers and we’re super excited about our future! We put our colleagues at the heart of all we do, giving them all the tools they need to be successful, happy and feel rewarded in their career with us.
Benefits Package and Cultural Envionment:
- Bonus
- Discounts, savings and cash back at numerous retailers
- Life assurance
- Extended family policy including maternity, paternity, additional annual leave and more
- Mental Health First Aiders and Employee Assistance Programme, we look out for each other
- Complete induction and a company that lets you grow and encourages development
- Financial education and loans
- Flexible working options
- A business striving to create an environment of inclusion so everyone can be their true self
- And more!
#BelongWithUs
We’re passionate about creating an inclusive workplace that celebrates and values diversity. Bring your whole self to work regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We don’t want you to ‘fit’ our culture, we want you to enrich it.
We are committed to best practices in recruitment and undertake Basic Criminal Record Disclosures for candidates that are offered employment within our branches that undertake deliveries for British Gas. This check will only be undertaken after the acceptance of an offer of employment.