Digital Marketing Manager

#BelongWithUs

Come and join us as a  results driven Digital Marketing Manager, for a 12 month maternity cover contract, who will be responsible for the digital acquisition and retention channel strategy across all of our digital platforms.

The Role:

As our Digital Marketing Manager, you'll drive growth by engaging a primarily trade-installer audience, alongside a secondary retail focus, through relevant and personalised digital campaigns. Reporting into the Head of Digital Marketing, you’ll take full ownership of channel performance, ensuring we consistently hit reach and ROAS targets. By aligning our digital strategy with the broader business trading plan, you’ll provide actionable insights to the commercial teams and proactively identify new channel opportunities to keep us ahead of the competition.

Key Responsibilities

• Drive customer acquisition and retention through SEO, PPC, Paid Social and Affiliates channels to ensure a seamless customer journey.
• Provide dedicated line management to a direct team of three Senior Digital Marketing Executives, with two assistants as secondary reports
• Lead our marketing agency partnerships, holding external teams accountable for performance, budget efficiency, and ROAS.
• Lead the migration to a new operating model for SEO and paid activity to keep us at the forefront of digital marketing.
• Partner with internal stakeholders to execute digital campaigns that meet business goals, taking full ownership of reporting performance and market insights back to the wider team.

This is a hybrid-based opportunity with true flexibility to work from home, but you should be within commutable distance of our offices in Crick, Northamptonshire.

This Senior Digital Channel Manager is offered as a 12 month fixed-term maternity cover.

You:

You’ll live and breathe our passion and hunger to drive forward real change. You’ll be excited to be involved in something new, and will take great pride in the direction and rate at which our business is set to grow.

Skills and competencies

• Strong leadership experience within the digital marketing space (preferably working on both ecommerce and lead gen strategies)
• Proven hands-on experience of managing a £1.5m+ digital marketing budget to drive £multi-million revenue and managing the digital marketing strategy.
• Experience leading specialised teams with the ability to inspire and develop others whilst embedding best practice across your team.
• A commercial mindset with the ability to work in a fast-paced growth business.
• Experience working in a data-driven retail/ecommerce environment with demonstrable experience utilising data and analytics to drive growth through marketing activities.

Us:

From boilers to bathroom suites, tubing to towel rails and everything in between, City Plumbing has all the products our customers need to complete the job. And we have all you need to build a successful career! We’re proud of our reputation for selling quality plumbing and heating products to both trade and retail customers and we’re super excited about our future. We put our colleagues at the heart of all we do, giving them all the tools they need to be successful, happy and feel rewarded in their career with us.

Benefits Package and Cultural Environment:

• Bonus
• Enhanced Pension
• Discounts, savings and cash back at numerous retailers
• Life assurance
• Extended family policy including maternity, paternity, additional annual leave and more
• Mental Health First Aiders and Employee Assistance Programme, we look out for each other
• Complete induction and a company that lets you grow and encourages development
• Financial education and loans
• Flexible working options
• A business striving to create an environment of inclusion so everyone can be their true self
• And more!

#BelongWithUs

We’re passionate about creating an inclusive workplace that celebrates and values diversity. Bring your whole self to work regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We don’t want you to ‘fit’ our culture, we want you to enrich it. 

We are committed to best practices in recruitment and undertake Basic Criminal Record Disclosures for candidates that are offered employment within our branches that undertake deliveries for British Gas. This check will only be undertaken after the acceptance of an offer of employment.